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	<title>Comments on: Why I&#8217;m a Technophile</title>
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		<title>By: mongreldogs</title>
		<link>http://www.adfinemfidelis.net/mongrel/2007/06/why-im-a-technophile/comment-page-1/#comment-3028</link>
		<dc:creator>mongreldogs</dc:creator>
		<pubDate>Thu, 21 Jun 2007 21:54:33 +0000</pubDate>
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		<description>I&#039;m sure there&#039;s something to be said about the trackability of the website, too.   I think there were several reasons Coke went this way, and none of them were chosen for the convenience of the consumer.</description>
		<content:encoded><![CDATA[<p>I&#8217;m sure there&#8217;s something to be said about the trackability of the website, too.   I think there were several reasons Coke went this way, and none of them were chosen for the convenience of the consumer.</p>
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		<title>By: Stephen Rider</title>
		<link>http://www.adfinemfidelis.net/mongrel/2007/06/why-im-a-technophile/comment-page-1/#comment-3020</link>
		<dc:creator>Stephen Rider</dc:creator>
		<pubDate>Thu, 21 Jun 2007 18:04:54 +0000</pubDate>
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		<description>I&#039;m firmly convinces that those codes were invented because they knew the actualy participation would be phenomenally low.  If they just stuck scratch-off cards in the 12 packs, too many people would actually scratch them off.  Turns out much cheaper to run a promotion when not many people will claim the prizes....</description>
		<content:encoded><![CDATA[<p>I&#8217;m firmly convinces that those codes were invented because they knew the actualy participation would be phenomenally low.  If they just stuck scratch-off cards in the 12 packs, too many people would actually scratch them off.  Turns out much cheaper to run a promotion when not many people will claim the prizes&#8230;.</p>
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